Metro Ballet Company presents high-quality productions of traditional, classical ballet. For the past several years, however, the company's overall profits have been declining, and ticket sales have been flat. Annual auidence surveys indicate that a majority of those who attend Metro Ballet productions consistently enjoy the performances and prefer classical ballet to other forms of dance; almost all of them have been attending Metro Ballet for several years. General surveys of area residents indicate, however, that very few are aware of Metro Ballet productions, and most imagine that the performances are boring and tickets too expensive. In an effort to appeal to a wider audience, over the past decade the company has spent increasing amounts of money on spectacular stage prodcutions, while lowering ticket prices.

In the first column of the table, select the strategy that, in the absence of the other alternatives listed, would lead most directly to decreasing Metro Ballet's expenses for its classical ballet productions. In the second column, select the strategy that, in the absence of the other alternatives listed, would constitute the most direct approach to solving the problem of increasing audience size for Metro Ballet's classical ballet productions. Make only two selections, one in each column.






Decrease expenses Increase audience size
Obtain public funding to double the spending on stage productions without increasing ticket prices
Return spending on productions to levels of several years ago
Expand productions to include modern, folk, and tap dance traditions
Offer special discounts to reward people who have attended the greatest number of performances
Mount a local advertising campaign emphasizing the affordability and excitement of Metro Ballet's spectacular stage productions
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